@bobybraps

Growing creator with 150+ successful brand partnerships

I’m Sofi (@bobybraps) — I create relationship, humor, lifestyle, and beauty content with proven campaign experience across TikTok, Instagram, and YouTube Shorts.

Request Media Kit

Total Reach

1.2M+

Total followers across platforms

Women

80%

Audience composition

Core Age

0–0

Primary audience range

US Audience

30%+

Strong US market share

How we work

  1. 01

    Brief & scope alignment

    Campaign goals, deliverables, usage rights and timeline are locked first.

  2. 02

    Creative concept + draft

    Native concept built for your audience, then draft shared for feedback.

  3. 03

    Revisions & approval

    Fast revision loop with clear notes and final go-live signoff.

  4. 04

    Publishing & reporting

    Content goes live on schedule with links and performance summary.

  5. 05

    Invoice & payment closeout

    Invoice, remittance confirmation, and campaign closure process.

Available for

Instagram Reels
TikTok Videos
YouTube Shorts
Story Integrations
UGC for Paid Media
Multi-platform Bundles

Rates are shared privately after brief review. Paid usage, Spark Ads/whitelisting, and licensing are quoted separately.

Featured Case Studies

Duet App

All Work Examples

Health & BeautyHealth & BeautyRoutine storytelling + product integrations
Fashion & LifestyleFashion & LifestyleTrend-native hooks with relatable narratives
Apps & TechApps & TechCreator-led demos built for conversion
LifestyleLifestyleCinematic day-to-day creator narratives
EditorialEditorialHigh-end visual direction for premium brands
UGCUGC AssetsClean variations for paid media teams